Rapha Persona Details
Three personas developed for the cycling apparel brand Rapha. They represent different possible activities and lifestyles different consumers may have.
The first is a a commuter who cycles in urban environments, the second is a bike-packer, and the third is a professional cyclist.
October 2022
Three personas developed for the cycling apparel brand Rapha. They represent different possible activities and lifestyles different consumers may have.
The first is a a commuter who cycles in urban environments, the second is a bike-packer, and the third is a professional cyclist.
October 2022
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