no trace - Messaging Campaign
I designed a potential social messaging campaign called “no trace”. The purpose of the group is to spread the message about human impact on the natural world, focusing on urban environments where individuals may overlook such impact due to processed and transformed materials.
The posters and stickers were inspired by guerilla messaging, intended to be placed around a city on buildings, sidewalks, or other man-made materials to bring awareness to how such things were constructed.
The website gives more information about the movement, and provides a sticker map for users to map stickers they place around the city.
November 2022
I designed a potential social messaging campaign called “no trace”. The purpose of the group is to spread the message about human impact on the natural world, focusing on urban environments where individuals may overlook such impact due to processed and transformed materials.
The posters and stickers were inspired by guerilla messaging, intended to be placed around a city on buildings, sidewalks, or other man-made materials to bring awareness to how such things were constructed.
The website gives more information about the movement, and provides a sticker map for users to map stickers they place around the city.
November 2022
Branding Style Guide ︎︎︎
Posters ︎︎︎
Stickers ︎︎︎
Interactive Website Prototype (Click Around!) ︎︎︎